Vodafone Alerts!

The recent Vodafone ad campaign ' Make the most of now’ primarily marketing mobile alerts, is simply mind-blowing. Tune in to your television sets (any channel) during a prime-time slot and you would end up watching these TVC's. Simply amazing ads!!

Coming from the house of ad behemoth, O&M (Ogilvy and Mather), this ad leaves the audience awe-struck for its simplicity, novelty and brevity. TVC's are ramified into four sections, viz,. Astrology Alerts, Art of Living Alerts, News Alerts and Beauty Tips (Forgive me if I had missed out something).

If you take a closer look at these ads, you would find only the talkie( soundtrack) portion ( no mono/dialogue) , which makes the ad even more interesting. It keeps you guessing each moment… And also, one-ad-fits-all, I mean the process of translation/dubbing the ads to cater to the regional languages is absolutely negated.

Out of the four ads, my favorite was Astrology Alerts, a fascinating ad with a fitting cast (man, girl and the lift operator). A soul-stirring (Take me away song) background score! Unbelievably shot! The other ads were also really good. When I saw these ads for the first time, just moments into it, I was able to smell the cookies… I knew it was definitely an O&M ad!A league of its own!

All the four ads can be downloaded here!

Happy New Year again :-)